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Racing allows us to create innovative branding campaigns that excite the senses, promote your company’s products and/or services to a highly engaged, receptive and brand-loyal crowd. We are experts in the space – from driver and rider management to our innovative approach to sponsorship acquisition – Hairy Kiwi knows racing better than anyone.


Power of Racing

Many of the marketing agencies in racing focus their expertise on activation programs, while we focus on pairing up sponsors with the best team and driver combination to meet their business objectives. Our expertise in this area is second to none. We can provide corporations with the highest level of experience, knowledge and access to help ensure a successful campaign in racing. We work together to make our corporate partners true insiders also, optimally positioning them to evaluate motorsports opportunities that best fit their strategic objectives and brand vision.


Sponsorship Consulting

At Hairy Kiwi we make sure your brand is in the right place, at the right time to leverage the passion fans have for racing. Our data-driven approach ensures our clients are paired with the right properties to hit their objectives and target audience. We bring years of experience and relationships to the negotiating table. And then we bring it to life, using our experience and creativity to create inspired activations and bold experiences.


Why Hairy Kiwi Racing?

Whether it’s motorcycle racing or IndyCar, we have been in racing longerthan most traditional agencies. We understand the environment froma marketing standpoint, not just a motorsports standpoint – an importantdistinction. We have some very strong opinions on what works where,what gets lost, and where the opportunities are.

Need marketing videos?

A incoming race or mayor event needs amazing video content to go along with it. Teaser videos are a great way to get people excited about your race. A teaser video should be short, fun, and keep people guessing. The goal is to capture attention and intrigue people to check back to learn more. Here’s an example of a teaser video above we created for a past industry mixer event of our own.

Ride to Live


Live to Ride


Racing is a matter of spirit not strength.